Skill
Return on Ad Spend (RoAS)
Marketing and Social Media
Return on Ad Spend (RoAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising, calculated by dividing total ad revenue by ad cost. It helps marketers evaluate the effectiveness and profitability of specific campaigns, channels, or creatives. Digital marketers and media buyers use RoAS to optimize budget allocation across advertising platforms like Google Ads and Meta Ads.
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Related skills
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