Skill
Generative Engine Optimization (GEO)
Marketing and Social Media
Generative Engine Optimization (GEO) is the practice of optimizing online content so that it is more likely to be referenced, cited, or surfaced by AI-powered answer engines and chatbots like ChatGPT, Perplexity, or Google's AI Overviews. It is an emerging counterpart to traditional SEO, focused on structuring content for clarity, credibility, and machine readability so it gets pulled into AI-generated responses. Marketers and content strategists use GEO techniques to maintain visibility as more users turn to generative AI tools instead of traditional search engines.
Generative Engine Optimization (GEO) in the job market
Last checked September 10, 2026
- Open roles
- 6
- Employers
- 5
- Median pay
- —
- Disclose pay
- —
on Career App right now
hiring for it
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of these roles
Open roles requiring Generative Engine Optimization (GEO) (6)
Web Strategy, Associate - Digital Marketing
Blackstone Group
Full-time · New York, NY · $110,000 – $135,000
This role supports Blackstone's web properties and digital strategy, managing content for their Private Wealth and fund platforms while working across design, technology, and investment teams. It suits someone with hands-on web CMS experience who can balance content updates, project coordination, and SEO optimization across complex stakeholder environments.
Listed on Blackstone Group’s careers site · Apply there ↗
Associate Commerce Editor
NY Post
Full-time · New York, NY · $70,000 – $80,000
The New York Post seeks an Associate Commerce Editor who will write 2–3 deal and shopping stories daily while editing 15+ pieces from reporters, serving as a bridge between reporting and editing desks. This role suits a prolific commerce writer ready to develop editorial judgment, manage larger seasonal packages, and take on early leadership responsibilities in a fast-paced, revenue-focused newsroom.
Listed on NY Post’s careers site · Apply there ↗
Strategist - SEO & AEO
Similarweb
Full-time · Burlington, MA · $130,000 – $170,000
A strategic role at a digital intelligence platform where you'll guide clients through the rapidly evolving search and advertising landscape, combining deep performance marketing expertise with hands-on knowledge of SEO, paid media, and AI tools. This suits practitioners from agencies or eCommerce who've managed real campaigns and can translate that experience into client-facing strategy and product innovation.
Listed on Similarweb’s careers site · Apply there ↗
Director, eCommerce
Beachhouse
Los Angeles, CA · $160,000 – $180,000
This role leads the complete eCommerce strategy for BÉIS, owning web and mobile app performance, merchandising, search visibility, and international growth with accountability for revenue and customer experience. It suits an experienced digital leader comfortable with data-driven optimization, vendor management, and cross-functional collaboration in a fast-moving retail environment.
Listed on Beachhouse’s careers site · Apply there ↗
AI Strategist, SEO & GEO
Evertune
Full-time · New York, NY · $125,000 – $165,000 · Remote
Evertune seeks a strategist to guide clients through AI-powered search visibility, translating platform insights into technical SEO and content recommendations while shaping product direction based on customer needs. This role suits someone with deep SEO expertise who can bridge traditional search fundamentals with emerging LLM behavior and influence product decisions in a fast-growing startup.
Listed on Evertune’s careers site · Apply there ↗
Solution Consultant, Organic Search & Ads Intelligence
Similarweb
Full-time · Burlington, MA · $130,000 – $170,000
This role combines performance marketing expertise with customer-facing advisory work at a SaaS intelligence platform. It suits experienced marketers from agencies or retail who can translate real-world campaign knowledge into strategic guidance for enterprise clients navigating AI-driven changes in search and advertising.
Listed on Similarweb’s careers site · Apply there ↗
Roles that use Generative Engine Optimization (GEO)
Employers hiring for Generative Engine Optimization (GEO)
5 in total, most open roles first.
- SSimilarweb2 roles
- BBeachhouse1 role
- Blackstone Group1 role
- EEvertune1 role
- NPNY Post1 role
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