Skill
Generative Engine Optimization (GEO)
Marketing and Social Media
Generative Engine Optimization (GEO) is the practice of optimizing online content so that it is more likely to be referenced, cited, or surfaced by AI-powered answer engines and chatbots like ChatGPT, Perplexity, or Google's AI Overviews. It is an emerging counterpart to traditional SEO, focused on structuring content for clarity, credibility, and machine readability so it gets pulled into AI-generated responses. Marketers and content strategists use GEO techniques to maintain visibility as more users turn to generative AI tools instead of traditional search engines.
Generative Engine Optimization (GEO) in the job market
Last checked October 28, 2026
- Open roles
- 5
- Employers
- 4
- Median pay
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Open roles requiring Generative Engine Optimization (GEO) (5)
SEO/ASO Manager
Life360
Full-time · Remote, USA · $121,500 – $178,500
Life360 is seeking an experienced SEO/ASO strategist to own their organic discovery across search, AI platforms, and app stores while managing content strategy and site architecture. This role suits someone with 5–8 years of hands-on SEO experience, technical depth, and demonstrated success optimizing for both traditional search and emerging AI-powered discovery surfaces.
Listed on Life360’s careers site · Apply there ↗
Associate Commerce Editor
NY Post
Full-time · New York, NY · $70,000 – $80,000
The New York Post seeks an Associate Commerce Editor who will write 2–3 deal and shopping stories daily while editing 15+ pieces from reporters, serving as a bridge between reporting and editing desks. This role suits a prolific commerce writer ready to develop editorial judgment, manage larger seasonal packages, and take on early leadership responsibilities in a fast-paced, revenue-focused newsroom.
Listed on NY Post’s careers site · Apply there ↗
Strategist - SEO & AEO
Similarweb
Full-time · Burlington, MA · $130,000 – $170,000
A strategic role at a digital intelligence platform where you'll guide clients through the rapidly evolving search and advertising landscape, combining deep performance marketing expertise with hands-on knowledge of SEO, paid media, and AI tools. This suits practitioners from agencies or eCommerce who've managed real campaigns and can translate that experience into client-facing strategy and product innovation.
Listed on Similarweb’s careers site · Apply there ↗
AI Strategist, SEO & GEO
Evertune
Full-time · New York, NY · $125,000 – $165,000 · Remote
Evertune seeks a strategist to guide clients through AI-powered search visibility, translating platform insights into technical SEO and content recommendations while shaping product direction based on customer needs. This role suits someone with deep SEO expertise who can bridge traditional search fundamentals with emerging LLM behavior and influence product decisions in a fast-growing startup.
Listed on Evertune’s careers site · Apply there ↗
Solution Consultant, Organic Search & Ads Intelligence
Similarweb
Full-time · Burlington, MA · $130,000 – $170,000
This role combines performance marketing expertise with customer-facing advisory work at a SaaS intelligence platform. It suits experienced marketers from agencies or retail who can translate real-world campaign knowledge into strategic guidance for enterprise clients navigating AI-driven changes in search and advertising.
Listed on Similarweb’s careers site · Apply there ↗
Roles that use Generative Engine Optimization (GEO)
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