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Social Media Strategist

A Social Media Strategist develops the overarching content strategy and voice for a brand's social channels, aligning posts and campaigns with broader marketing and business goals. They rely on social media analytics to measure engagement, craft compelling copywriting, and manage paid social advertising budgets to extend reach. This role also involves community management, fostering audience relationships and responding to trends in real time, and is typically found within marketing or brand teams at companies of all sizes.

Career ladder

Open Social Media Strategist roles (1)

Paid Social Strategist

Code3

Full-time · Remote, United States- Eastern Time Zone only · $77,000 – $87,000

This role involves developing and managing paid social advertising strategies across multiple platforms for a portfolio of clients, with hands-on responsibility for campaign performance, budget management, and client partnership. It suits someone with 3+ years of direct paid social experience who enjoys translating data into strategic recommendations and working closely with clients to drive measurable results.

Listed on Code3’s careers site · Apply there ↗

Likely next role (9)

Where Social Media Strategists commonly go next: Digital Marketing Manager.

Senior Digital Marketing Manager

Crusoe

San Francisco, CA · $160,000 – $190,000

Crusoe seeks a senior digital marketing leader to build and optimize their entire paid and organic demand generation engine, running campaigns across search, social, email, and account-based channels. This role suits someone comfortable balancing big-picture strategy with hands-on execution in a fast-growing AI infrastructure company.

Listed on Crusoe’s careers site · Apply there ↗

Apply for Digital Marketing Manager at Deseret Book Company on their siteDeseret Book Company

Digital Marketing Manager

Deseret Book Company

Corporate Office

Listed on Deseret Book Company’s careers site · Apply there ↗

Apply for Digital Marketing Manager at Genesys on their siteGenesys

Digital Marketing Manager

Genesys

Listed on Genesys’s careers site · Apply there ↗

Apply for Digital Marketing Manager at Tyson Foods on their siteTyson Foods

Digital Marketing Manager

Tyson Foods

Springdale, AR

Listed on Tyson Foods’s careers site · Apply there ↗

Senior SEM Manager

Suno

Full-time · New York, NY · $104,000 – $170,000

This role leads paid search strategy and optimization across Google, Bing, and Apple Search Ads for a fast-growing AI music platform, managing budgets and campaigns globally. It's suited to someone with deep SEM expertise, proven track record at scale, and comfort with data analysis and cross-functional collaboration.

Listed on Suno’s careers site · Apply there ↗

Samsung Semiconductor

Sr. Manager, Digital Marketing (Dacor Luxury Appliances & Builder)

Samsung Semiconductor

Full-time · Plano, TX

Lead digital marketing strategy and execution across Samsung Builder and Dacor Luxury Appliances' owned sites, paid media, email, and review platforms, driving customer acquisition and retention through data-driven optimization. This role suits an experienced digital marketer comfortable managing external agencies, developing cross-functional campaigns, and translating analytics into business impact.

Listed on Samsung Semiconductor’s careers site · Apply there ↗

Senior Paid Media Specialist

WaPo

Full-time · DC-Washington-TWP Headquarters · $74,000 – $111,000

The Washington Post is seeking a digital marketing leader to develop and manage paid media campaigns across social and search platforms, driving subscriber acquisition and retention through data-driven strategy. The role combines hands-on campaign management with team mentorship, requiring deep expertise in paid advertising platforms and the ability to optimize budget allocation while collaborating across editorial, product, and business teams.

Listed on WaPo’s careers site · Apply there ↗

Paid Media Marketer

Cognition AI

New York, NY

This hands-on digital marketing role involves managing and scaling Cognition's paid advertising across multiple platforms from early stage to seven figures monthly spend. It suits experienced campaign operators who combine analytical rigor with creative problem-solving and are comfortable both optimizing core channels and testing new ad platforms.

Listed on Cognition AI’s careers site · Apply there ↗

Sr. Paid Social Manager

Suno

Full-time · New York, NY · $145,000 – $170,000

A senior paid social specialist role managing large-scale conversion campaigns across platforms and geographies for a rapidly growing AI music platform. This suits someone with deep expertise in performance marketing, mobile attribution, and the analytical rigor to optimize budgets in the millions while building internal tools and testing frameworks.

Listed on Suno’s careers site · Apply there ↗

Roles similar to Social Media Strategist (35)

From Brand Marketing Specialist, Community Manager, Content Creator, Content Marketing Manager, Content Marketing Specialist, Digital Marketing Manager, Digital Marketing Specialist, Marketer, Marketing Specialists, Social Media Marketer, Social Media Specialist.

Apply for Content Creator at Axiom Space on their site

Content Creator

Axiom Space

Houston, TX

Listed on Axiom Space’s careers site · Apply there ↗

Apply for Community Manager at JLL on their siteJLL

Community Manager

JLL

Boston, MA

Listed on JLL’s careers site · Apply there ↗

Senior Digital Marketing Manager

Crusoe

San Francisco, CA · $160,000 – $190,000

Crusoe seeks a senior digital marketing leader to build and optimize their entire paid and organic demand generation engine, running campaigns across search, social, email, and account-based channels. This role suits someone comfortable balancing big-picture strategy with hands-on execution in a fast-growing AI infrastructure company.

Listed on Crusoe’s careers site · Apply there ↗

Apply for Community Manager at Mighty Networks on their site

Community Manager

Mighty Networks

Remote

Listed on Mighty Networks’s careers site · Apply there ↗

Story & Content Creation, Senior Specialist

Motional

Full-time · Boston, MA · $84,000 – $109,500

This role combines investigative journalism with video and photo production to tell stories about the company's autonomous vehicle technology and team achievements. You'll proactively hunt for compelling narratives across the organization, then produce them across multiple formats—blog posts, short videos, social content, and photo essays—for both internal and external audiences.

Listed on Motional’s careers site · Apply there ↗

Apply for Social Media Specialist at AeroVironment on their siteAeroVironment

Social Media Specialist

AeroVironment

Arlington, VA

Listed on AeroVironment’s careers site · Apply there ↗

Apply for Digital Marketing Manager at Deseret Book Company on their siteDeseret Book Company

Digital Marketing Manager

Deseret Book Company

Corporate Office

Listed on Deseret Book Company’s careers site · Apply there ↗

Apply for Digital Marketing Manager at Genesys on their siteGenesys

Digital Marketing Manager

Genesys

Listed on Genesys’s careers site · Apply there ↗

Apply for Digital Marketing Specialist at Univision Communications on their siteUnivision Communications

Digital Marketing Specialist

Univision Communications

Miami, FL

Listed on Univision Communications’s careers site · Apply there ↗

Apply for Social Media Specialist at Pepperidge Farm on their sitePepperidge Farm

Social Media Specialist

Pepperidge Farm

Camden, NJ

Listed on Pepperidge Farm’s careers site · Apply there ↗

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