ZO
$133,000 – $145,000
Listed on Zenni Optical’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This senior marketing leadership role oversees the strategic direction and execution of Zenni's brand initiatives, managing integrated campaigns that drive customer acquisition and brand equity while leading a growing team. The ideal candidate combines strategic thinking with operational discipline to translate brand vision into measurable business results across multiple channels and functions.
Our summary, not Zenni Optical’s wording. The full posting is on their site.
Skills this role names
Log in to see which of these are already on your profile.
What they ask for
Required
- 8+ years progressive brand marketing experience
- Experience developing integrated multi-channel campaigns
- Track record building brand strategy and architecture in consumer, retail, or DTC
- Strong analytical skills translating brand equity into measurable KPIs
- Experience managing agency and external partner relationships
- People management and team mentoring experience
- Budget management and resource allocation experience
- Cross-functional collaboration with Creative, Performance Marketing, PR, Social, E-commerce, and Product teams
Nice to have
- Experience with parent brand and product brand portfolio management
- Background in translating brand lift and engagement metrics into strategic decisions