G
Senior Segment Product Marketing Manager (Field Service)
GeotabRemote - US · Remote · full time · Senior
Listed on Geotab’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads end-to-end marketing strategy for Geotab's field service segment, spanning specialty trades and property maintenance operators. It suits experienced B2B SaaS marketers who excel at cross-functional collaboration, conducting buyer research, and translating market insights into go-to-market strategies and sales enablement.
Our summary, not Geotab’s wording. The full posting is on their site.
Skills this role names
Log in to see which of these are already on your profile.
What they ask for
Required
- 8+ years marketing strategy experience in B2B SaaS or technology
- 3+ years vertical or segment-specific B2B marketing
- Bachelor's degree in Marketing, Communications, Business, or related field
- Ability to conduct segment research and synthesize findings into strategy
- Strong cross-functional collaboration and communication skills
- Experience developing value propositions and marketing collateral
Nice to have
- MBA
- Experience in telematics, fleet management, or connected vehicle technology
- Demonstrated thought leadership in industry events and associations