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$200,000 – $250,000
Listed on HeyGen’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role is for building HeyGen's enterprise marketing function from the ground up, focusing on account-based marketing strategies to win large strategic customers. You'll operate as a hands-on strategist and executor, working closely with sales to create targeted programs that penetrate high-value accounts and convert existing product adoption into enterprise relationships.
Our summary, not HeyGen’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 8–12+ years of B2B marketing experience
- Proven track record building and executing account-based marketing programs that generated enterprise pipeline and revenue
- Experience marketing to large enterprise customers with high-ACV, complex sales motions
- Deep understanding of ABM tactics including targeted paid media, personalized content, executive programs, field marketing, and buying-committee engagement
- Strong partnership instincts with Sales focused on shared account and revenue outcomes
- Ability to balance strategy development with hands-on execution
- Fluency with AI tools for research, personalization, content creation, and performance analysis
Nice to have
- Experience with broader B2B demand generation
- Experience building a function from early stage and hiring a small team
- Background at a fast-growing product-led growth company