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Growth Marketing Specialist

HeyGen

San Francisco, CA · Mid

$110,000 – $150,000

Listed on HeyGen’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

HeyGen needs someone to manage the day-to-day execution of paid marketing campaigns across Google, Meta, TikTok, and emerging platforms, handling everything from launching ads to optimizing bids and running A/B tests. This role suits a detail-oriented marketer who thrives in a fast-paced environment and enjoys blending analytical work with creative experimentation.

Our summary, not HeyGen’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 3 years of hands-on growth marketing or performance marketing experience
  • Proficiency in Google Ads and Meta Ads Manager
  • Ability to pull keyword reports, adjust bids, and manage budgets independently
  • Detail-oriented and analytical mindset
  • Self-starter comfortable with high autonomy

Nice to have

  • Experience managing affiliate programs, especially Rewardful
  • Familiarity with mobile attribution tools like AppsFlyer and Google Analytics 4
  • Experience with app install campaigns and Apple Search Ads
  • Background in AI, video, or creative tools industry

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