Senior Marketing Content Writer, Demand Generation

United States · Remote · full time · Senior

$100,000 – $120,000

Listed on SentiLink’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role creates the full suite of campaign content for a fintech identity verification company, from landing pages and emails to webinars and social posts. It suits experienced B2B marketing writers who can translate complex fraud and identity concepts into accessible copy for specific buyer personas across the sales funnel.

Our summary, not SentiLink’s wording. The full posting is on their site.

Skills this role names

What they ask for

Required

5+ years of marketing content writing, majority in demand generation or growth
Experience producing a complete campaign kit from a single anchor asset
Ability to write for technical B2B audiences in regulated industries (fintech, financial services, risk, payments, security)
Ownership of concurrent campaign deadlines in a shifting-priorities environment
Writing as a human voice rather than relying on AI as primary source
Experience in fast-paced, high-growth startups with deep product knowledge and creative technical writing
Work history in emerging market content teams and experience developing breakthrough messages in established markets
Legal authorization to work in the United States and US residency
Marketing automation experience with standard tools
Comfortable with AI as a support tool but not dependent on it

Nice to have

Background in fraud, identity, credit risk, trust and safety, or lending