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Senior Director, Lifecycle Marketing & Retention

Misfits Market

Remote · Remote · full time · Senior

$180,000 – $195,000

Listed on Misfits Market’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role leads Misfits Market's customer retention and lifecycle marketing strategy, developing cross-functional campaigns and initiatives to maximize customer lifetime value and engagement. It suits an experienced marketing leader comfortable building teams, working with data-driven insights, and influencing strategy across product, operations, and customer-facing functions in a high-growth e-commerce environment.

Our summary, not Misfits Market’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 12-15 years in lifecycle marketing, CRM, retention marketing, or related customer marketing roles
  • 5+ years leading high-performing teams
  • Proven success developing lifecycle marketing and retention strategies in high-growth DTC or e-commerce
  • Strong people leadership and team development capabilities
  • Deep expertise in customer lifecycle management, segmentation, personalization, and experimentation
  • Exceptional analytical skills translating data into business insights
  • Ability to build cross-functional partnerships and influence executive leadership
  • Experience with CRM platforms, marketing automation tools, and customer data platforms

Nice to have

  • Braze platform experience
  • Startup or high-growth e-commerce background
  • Subscription business experience

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