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Skill

Whatsapp Marketing

Marketing and Social Media

WhatsApp Marketing refers to using the WhatsApp messaging platform, including its Business API and Business App, to communicate with customers through broadcast messages, automated chatbots, catalogs, and personalized customer service. Businesses use it for order updates, promotions, and support, especially in regions like Latin America, India, and Southeast Asia where WhatsApp adoption is very high. Marketers value it for high open rates and direct, conversational engagement compared to email.

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