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Viral Marketing

Marketing and Social Media

Viral marketing is a strategy that encourages people to share promotional content organically, similar to how a virus spreads, in order to rapidly expand brand awareness at low cost. Marketers design shareable content—videos, memes, contests, or campaigns—that taps into emotions like humor or surprise to encourage social sharing. It's used by brands seeking exponential reach through word-of-mouth and social media amplification rather than paid advertising alone.

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