Skill

Referral Marketing

Marketing and Social Media

Referral marketing is a strategy that encourages existing customers to recommend a company's products or services to friends, family, or colleagues, often incentivized through rewards, discounts, or credits. Marketers use it because referred customers tend to have higher trust, conversion rates, and lifetime value than those acquired through paid advertising. Companies like Dropbox and Uber famously grew rapidly using structured referral programs.

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