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Qualitative Research

Data Science, Analytics and AI/ML

Qualitative Research is a methodology used to explore and understand human behavior, opinions, and experiences through non-numerical data such as interviews, focus groups, observations, and open-ended surveys. It's used by social scientists, market researchers, UX researchers, and academics to gain in-depth insights into motivations and context rather than statistical trends. Common techniques include thematic analysis, grounded theory, and ethnography.

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Qualitative Research in the job market

Last checked September 12, 2026

Open roles
15

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Employers
12

hiring for it

Median pay

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Open roles requiring Qualitative Research (15)

Market Research Manager

Andersen Corporation

Cottage Grove, MN · $111,137 – $172,263

This role leads market research strategy and execution for a major building products company, managing research initiatives across brands and customer segments while supervising a small team. It suits experienced marketing researchers who want to drive business decisions through data and lead research operations at a sizable corporation.

Listed on Andersen Corporation’s careers site · Apply there ↗

Vice President, Customer Intelligence & CRM

Tory Burch

New York, NY · $265,000 – $335,000

Lead the customer intelligence and CRM function as a VP, owning strategy for segmentation, lifecycle programs, owned channels, and consumer insights while advising the C-suite on customer-centric decisions. This role suits an executive who combines analytical depth with creative storytelling and wants to build scalable functions within a luxury fashion organization.

Listed on Tory Burch’s careers site · Apply there ↗

The Home Depot

UX Director - Supply Chain

The Home Depot

Atlanta, GA

Lead UX strategy and design for Home Depot's supply chain operations, overseeing user research and experience design across deliveries, warehousing, and sourcing. This role suits someone with deep enterprise systems experience who can simplify complex workflows and guide teams through AI-driven transformation while managing a team of four designers.

Listed on The Home Depot’s careers site · Apply there ↗

Citigroup

UX Product Research and Strategy Lead

Citigroup

Full-time · Tampa, FL · $125,600 – $188,400

Lead UX research strategy and vision for Citi's HR technology suite, directing research programs that inform product direction while working closely with senior stakeholders to translate user insights into experience strategy. This role suits experienced UX researchers ready to move into strategic leadership, combining hands-on research execution with organizational influence.

Listed on Citigroup’s careers site · Apply there ↗

Columbia Sportswear

Sr. Consumer Research Analyst

Columbia Sportswear

Full-time · Portland, OR

This role involves leading mid- to large-scale consumer research projects at an outdoor apparel company, translating data into strategic insights that inform product, marketing, and business decisions across multiple teams. It suits experienced researchers who excel at both rigorous analysis and storytelling, with a passion for understanding outdoor consumer behavior.

Listed on Columbia Sportswear’s careers site · Apply there ↗

Rakuten.com

Sr. UX Researcher

Rakuten.com

Full-time · $99,306 – $171,612

A senior researcher leading end-to-end UX research initiatives for a major shopping platform, translating business questions into studies and presenting findings to shape product decisions. This role suits someone with deep qualitative and quantitative research experience who can operate independently and influence senior stakeholders.

Listed on Rakuten.com’s careers site · Apply there ↗

Apply for Sr. UX Researcher (Remote) at Rula on their site

Sr. UX Researcher (Remote)

Rula

Full-time · Remote - United States · $166,000 – $203,000

Rula is seeking a Senior UX Researcher to lead research initiatives that uncover how patients and providers experience their platform, then translate those findings into product improvements that make mental healthcare more accessible. This role suits someone comfortable balancing research rigor with product speed who can turn user insights into concrete decisions about what to build.

Listed on Rula’s careers site · Apply there ↗

Intuit

Staff Design Researcher - Data and Growth Experiences

Intuit

Mountain View, CA · $188,500 – $255,000

Intuit is seeking a senior design researcher to guide product direction across two portfolio teams, turning research insights into strategic decisions that reach millions of users. This role suits an experienced researcher comfortable with independence, business strategy, and the full range of qualitative and quantitative methods, who can influence executives and mentor teams.

Listed on Intuit’s careers site · Apply there ↗

Apply for Senior Researcher, Growth at The New York Times Company on their siteThe New York Times Company

Senior Researcher, Growth

The New York Times Company

Full-time · New York, NY · $110,000 – $135,000

The New York Times seeks a Senior Researcher to lead user experience and market research projects that inform growth strategy and product development. This role suits researchers with 5+ years of experience in quantitative and qualitative methods who want to shape digital products through evidence-based insights.

Listed on The New York Times Company’s careers site · Apply there ↗

Staff UX Researcher, Personalization

Oura

Full-time · San Francisco, CA · $198,050 – $233,000

Oura seeks a senior UX researcher to investigate how people experience personalized health recommendations from their wearable devices, with a focus on trust, transparency, and whether algorithmic suggestions feel earned rather than invasive. The role suits researchers with deep experience in both qualitative and quantitative methods who can run rapid experiments and shape product decisions early, especially those interested in AI-mediated health guidance.

Listed on Oura’s careers site · Apply there ↗

View all 15 on Jobs

Asked for alongside Qualitative Research

Measured from the 15 open roles that name Qualitative Research — not from a curated list.

Employers hiring for Qualitative Research

12 in total, most open roles first.

Related skills

Curated neighbors in the taxonomy, whether or not employers ask for them together.

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