Skill
PPC Advertising
Marketing and Social Media
PPC Advertising refers to the practice of running pay-per-click ad campaigns, where marketers create, target, and optimize ads on search engines and social platforms to drive traffic and conversions while paying only for actual clicks. It involves keyword research, bid management, ad copywriting, and performance analysis. Digital marketers and advertising specialists use it as a measurable, budget-controlled way to generate leads and sales.
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