Skill

Neuromarketing

Marketing and Social Media

Neuromarketing is an applied marketing discipline that uses neuroscience techniques, such as eye-tracking, EEG, and fMRI, to study consumers' brain responses to advertisements, products, and branding. Marketers and researchers use these insights to understand subconscious preferences and emotional reactions that traditional surveys may miss, refining campaigns and product design. It sits at the intersection of psychology, neuroscience, and consumer behavior research.

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• Market Research
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