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Skill

Earned Media

Marketing and Social Media

Earned media refers to publicity a brand or individual gains through organic means, such as press coverage, word-of-mouth, social media shares, and reviews, rather than paid advertising. Public relations and marketing professionals pursue earned media because it tends to carry more credibility and trust with audiences than paid or owned content.

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Related skills

Curated neighbors in the taxonomy, whether or not employers ask for them together.

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