Skill
Consumer Research
Marketing and Social Media
Consumer research is the systematic study of customer preferences, attitudes, and behaviors, using methods such as surveys, focus groups, interviews, and data analytics to inform business decisions. Market researchers and brand managers use it to guide product development, marketing campaigns, and pricing strategies by understanding what drives customer choices. It can be qualitative, uncovering motivations and perceptions, or quantitative, measuring trends and preferences at scale.
Open roles requiring Consumer Research (2)
Head of Marketing
Stumptown Coffee Roasters
Portland, OR · $175,000 – $225,000
Lead Stumptown's marketing across retail cafes, e-commerce, and wholesale channels, building brand strategy and overseeing product innovation for a premium coffee company. This role suits experienced CPG marketers who can balance creative brand work with data-driven growth and want to shape a beloved brand's evolution.
Listed on Stumptown Coffee Roasters’s careers site · Apply there ↗
Senior Retail Product Manager - Cooper Lighting Solutions
Signify
Peachtree City · $125,000 – $183,000
You'd guide the product strategy and market positioning for outdoor lighting solutions in retail channels, working with major retailers and leveraging data on consumer trends and competitive activity to drive launches and growth. This role suits someone with product management or commercial leadership experience in consumer durables, retail, or adjacent categories who wants to shape a portfolio in a growing smart-lighting space.
Listed on Signify’s careers site · Apply there ↗
Roles that use Consumer Research
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.