Skill
Consumer Research
Marketing and Social Media
Consumer research is the systematic study of customer preferences, attitudes, and behaviors, using methods such as surveys, focus groups, interviews, and data analytics to inform business decisions. Market researchers and brand managers use it to guide product development, marketing campaigns, and pricing strategies by understanding what drives customer choices. It can be qualitative, uncovering motivations and perceptions, or quantitative, measuring trends and preferences at scale.
Consumer Research in the job market
Last checked September 13, 2026
- Open roles
- 3
- Employers
- 3
- Median pay
- —
- Disclose pay
- —
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Open roles requiring Consumer Research (3)
Associate Principal Product Guidance Scientist - Pet
General Mills
Full-time · Minneapolis, MN · $110,800 – $166,300
This role leads sensory science and product guidance for General Mills' pet food business, translating research on dog and cat preferences into product recommendations. It suits experienced sensory scientists or consumer researchers who want to move into technical leadership while staying hands-on with ingredient and product development.
Listed on General Mills’s careers site · Apply there ↗
Senior Retail Product Manager - Cooper Lighting Solutions
Signify
Peachtree City · $125,000 – $183,000
You'd guide the product strategy and market positioning for outdoor lighting solutions in retail channels, working with major retailers and leveraging data on consumer trends and competitive activity to drive launches and growth. This role suits someone with product management or commercial leadership experience in consumer durables, retail, or adjacent categories who wants to shape a portfolio in a growing smart-lighting space.
Listed on Signify’s careers site · Apply there ↗
Product Marketing Manager
Bend Studio
San Mateo, CA · $138,200 – $207,400
PlayStation is hiring a strategist to build audience planning frameworks that connect consumer research with behavioral data, shaping how the platform understands and grows its player base. The role suits someone who thrives on cross-functional collaboration, translating complex data into business strategy, and helping define how a major entertainment platform thinks about its audiences.
Listed on Bend Studio’s careers site · Apply there ↗
Roles that use Consumer Research
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