Skip to main content
CareerApp

Skill

Business Marketing

Marketing and Social Media

Business marketing (often B2B marketing) involves promoting products or services from one business to another, as opposed to directly to individual consumers. It relies on tactics like account-based marketing, trade shows, content marketing, and relationship selling, since B2B purchasing decisions typically involve longer sales cycles and multiple stakeholders. Marketing professionals in this field focus on lead generation, brand positioning, and demonstrating ROI to procurement teams and executives.

Open roles requiring Business Marketing (0)

None of the roles we’ve read name this skill yet. Browse all open roles.

Related skills

Curated neighbors in the taxonomy, whether or not employers ask for them together.

Turn on analytics and we load Google Analytics: Google gets the pages you open and what you do here — searches, jobs you view, jobs you apply to — and sets its own cookies. Leave it off and the only cookies we set are your login, your theme, and this answer. Accept All also records a yes to advertising, which nothing uses yet. Privacy Policy.