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Playtex is a long-running American brand of feminine hygiene and personal care products, historically also known for bras, gloves, and baby bottles. Originally built by Playtex Products, Inc., the brand passed through Energizer Holdings and Edgewell Personal Care ownership, and in a 2025 deal (expected to close in early 2026) Edgewell sold the global Playtex feminine care rights to Swedish hygiene company Essity.
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