Director of Organic Growth - SEO | AEO | CRO (Remote)

Remote - United States · Remote · full time · Director

$189,000 – $220,448

Listed on Rula’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This director-level role leads organic growth strategy across search, answer engines, and conversion optimization for a mental healthcare platform. It suits experienced SEO leaders who can architect strategy in an AI-driven discovery landscape, build and mentor teams, and drive measurable revenue impact while navigating healthcare compliance.

Our summary, not Rula’s wording. The full posting is on their site.

Skills this role names

What they ask for

Required

10+ years in organic search/SEO with progressive leadership and measurable business outcomes
5+ years building and growing teams
8+ years in technical SEO and AI-native discovery across search engines and LLM ecosystems
Deep experimentation expertise in AEO and CRO with proven conversion and revenue impact
Experience creating GTM strategy around organic channels with business case justification
Technical fluency in site architecture, structured data, and Core Web Vitals to partner with engineering
Experience evaluating and selecting SEO, AEO, and CRO tools and vendors at scale
Comfort operating in rapidly evolving landscape where best practices are emerging

Nice to have

Experience building AEO measurement strategy from scratch
Familiarity with JavaScript rendering, CMS architectures, APIs, schema markup, server-side rendering, and content delivery strategies
Visible industry presence through speaking, writing, or community involvement
Category experience in high-consideration, emotionally sensitive purchases or healthcare/digital health