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Beckman Coulter

Senior Digital Marketing Technology Specialist

Beckman Coulter

Cincinnati, OH · Senior

$75,000 – $90,000

Listed on Beckman Coulter’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role oversees the technical architecture and optimization of marketing technology platforms at a life sciences company, managing systems like Salesforce, marketing automation, and analytics to drive lead generation and customer engagement. It suits someone with deep MarTech expertise who can bridge technical development and business strategy while managing complex integrations and data governance.

Our summary, not Beckman Coulter’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • Bachelor's degree in Marketing, Information Systems, Computer Science, or related field, or 5-8+ years marketing technology experience
  • CRM and marketing automation platform experience (Salesforce, Marketo, or comparable)
  • JavaScript, HTML, CSS, APIs, and headless CMS skills with ability to build and customize solutions
  • Advanced GA4, Google Tag Manager, Google Ads, conversion tracking, and attribution modeling proficiency

Nice to have

  • Adobe Experience Manager or other headless CMS platforms
  • Consent management platforms (OneTrust, Ketch, or similar)
  • Subject-matter expertise in GDPR, CCPA, CAN-SPAM, and ADA privacy regulations

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