TK
$121,961 – $155,500
Listed on The Knot’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead paid media strategy and execution for a global wedding marketplace, managing campaigns across multiple channels to drive lead acquisition and revenue. This role suits someone with a decade of media expertise and a proven ability to work across teams to optimize performance at scale.
Our summary, not The Knot’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 10+ years of marketing media experience with strategy, execution, and forecasting
- Hands-on expertise planning and optimizing campaigns across Google, Meta, TikTok, Pinterest, YouTube, Programmatic, Microsoft, and Reddit
- Data-driven approach using MMM, attribution modeling, and lift studies to optimize strategy
- Proven ability to design, run, and report on A/B tests across media tactics and audiences
- Experience developing and owning media forecasts and spend models
- Track record steering cross-functional projects and communicating with stakeholders
- Ability to identify media landscape trends and recommend strategic shifts
Nice to have
- Agency experience in digital strategy, buying, and operations
- Familiarity with dynamic product ads and feed optimization
- Experience with platforms like TikTok and Pinterest