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Blue Apron

Associate Director of Product, Retention

Blue Apron

New York, NY · full time · Senior

$193,500 – $203,000

Listed on Blue Apron’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

Wonder seeks a product leader to build and execute the retention strategy for their food delivery platform, owning everything from re-engagement campaigns to membership programs. This role suits someone with deep lifecycle product expertise and a track record of driving measurable improvements in repeat purchase behavior at consumer tech scale.

Our summary, not Blue Apron’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 8+ years of Product Management experience with consumer-facing digital products
  • Track record of measurable business outcomes through lifecycle product improvements
  • Deep expertise in retention and lifecycle product work in high-growth consumer platforms
  • Analytical foundation with fluency in analytics, funnel analysis, and KPI ownership
  • Technical fluency across martech, CRM ecosystems, segmentation, notifications, and personalization
  • Strong communicator who aligns cross-functional stakeholders
  • Collaborative leadership style with low ego
  • Bias for action and comfort operating with incomplete information
  • Strong customer empathy and understanding of consumer behavior

Nice to have

  • Experience managing Product Managers or Project Managers
  • Subscription or membership product management experience
  • Background in personalization or ML-driven recommendation systems for retention
  • Experience at high-growth startups or scaled consumer marketplaces

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