Principal Marketing Manager, Media Investment Intelligent Decisioning
IntuitSan Diego, CA · Principal
$191,000 – $277,500
Listed on Intuit’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This Principal-level role owns the investment strategy and decisioning for TurboTax's paid media across all channels, sitting at the intersection of marketing analytics, data science, and finance. It suits someone with 7–10 years of hands-on media strategy experience who can translate complex models into executive recommendations, lead cross-functional partnerships without direct authority, and help architect a new real-time decisioning system.
Our summary, not Intuit’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 7–10 years in paid media investment strategy, marketing analytics, or quantitative marketing
- Direct experience with marketing mix modeling and translating output to business recommendations
- Demonstrated partnership with Data Science and/or Finance on investment decisions
- Working knowledge of integrated media (search, programmatic, social, video, streaming, above-the-line)
- Experience managing or influencing a large media investment envelope
- Track record owning and presenting to senior leadership on a recurring basis
- BA/BS degree
Nice to have
- Comfort working with data infrastructure teams like Databricks to define architecture requirements
- Experience in a high-investment, performance-oriented environment
- Familiarity with measurement and marketing-AI developments