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Listed on RBI’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role manages the complete paid media program for Tim Hortons' US operations, partnering with their media agency to plan, execute, and analyze campaigns across TV, digital, social, and outdoor channels. It suits a strategic thinker with hands-on experience challenging agency recommendations and translating performance data into budget allocation decisions.
Our summary, not RBI’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 5+ years of media planning experience
- Independently review and challenge agency media plans
- Hands-on experience with first-party audience strategy and lookalike modeling
- Strong analytical skills to identify performance trends and optimization opportunities
- Experience managing multi-million dollar media budgets across concurrent campaigns
- Cross-functional collaboration with finance, analytics, and agency partners