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Brand Voice Lead - Systems

Intercom

San Francisco, CA · full time · Senior

$155,700 – $186,000

Listed on Intercom’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role shapes how Fin's AI customer service platform communicates across marketing and brand touchpoints, combining strategic messaging work with building writing systems and AI-powered workflows that help teams produce consistent, high-quality content at scale.

Our summary, not Intercom’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 8+ years of brand writing, messaging, editorial, or content strategy experience
  • Exceptional portfolio demonstrating writing craft and systems thinking
  • Experience creating voice and tone guidance and messaging frameworks
  • Outstanding writing and editing skills
  • Ability to simplify complex ideas into clear narratives
  • Fluency with AI tools like ChatGPT and Claude
  • Experience building AI-native writing resources
  • Cross-functional collaboration experience
  • Systems mindset for turning solutions into repeatable practices
  • Ability to guide non-writers through editing and frameworks

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