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Intuit

Staff, Customer Marketing Segment Strategy Leader – Defector

Intuit

San Diego, CA · Staff

$164,000 – $229,000

Listed on Intuit’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

Lead customer retention strategy for TurboTax by identifying and converting customers at risk of switching to competitors. You'll manage a cross-functional team, use data science models to target high-risk segments, and drive campaigns that turn defectors into assisted-service buyers.

Our summary, not Intuit’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • Background in strategy, growth marketing, or customer lifecycle management
  • Ability to translate data science models into go-to-market execution
  • Strong program management and cross-functional leadership skills
  • Self-starter who can lead and influence without direct authority

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