$212,000 – $318,000
Listed on Bend Studio’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
A strategic marketing leadership role focused on connecting PlayStation with youth culture globally through emerging trends in gaming, entertainment, and social platforms. This suits an experienced brand strategist who can synthesize cultural insights into scalable programs and lead cross-functional teams.
Our summary, not Bend Studio’s wording. The full posting is on their site.
Skills this role names
Log in to see which of these are already on your profile.
What they ask for
Required
- Bachelor's degree in marketing, advertising, or related field
- 15+ years building culturally relevant brands in gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle
- Proven experience defining and driving youth culture strategy for a global brand
- Deep expertise working with creators, influencers, and cultural partners in social-first environments
- Strong understanding of Gen Z and youth audiences, platforms, and cultural behaviors
- Track record of translating cultural insights into breakthrough marketing programs and global brand platforms
- Experience managing agencies and external partners
- Strong project management and prioritization abilities
- Experience influencing senior leadership and leading cross-functional teams across multiple regions
Nice to have
- Genuine interest in or passion for gaming, entertainment, technology, or digital consumer brands