$97,000 – $189,000
Listed on CNA Financial’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead the strategy and execution of CNA's email and social media marketing programs, managing campaigns across the full customer lifecycle and driving brand presence through data-informed, multichannel initiatives. This role suits experienced B2B marketers with deep expertise in marketing automation platforms and the leadership capability to influence cross-functional teams.
Our summary, not CNA Financial’s wording. The full posting is on their site.
Skills this role names
- A/B Testing
- Adobe Marketo Engage
- Email Marketing
- Google Tag Manager
- Hootsuite
- Marketing Automation
- Salesforce
- Social Media Marketing
- Web Analytics
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What they ask for
Required
- 7–10 years of progressive B2B marketing experience
- At least 4 years owning email and/or social media strategy at a program or channel level
- Deep understanding of email marketing regulatory landscape
- Extensive hands-on experience with marketing automation platforms
- Deep expertise across paid, owned, and earned media in B2B environment
- Experience establishing KPIs and analyzing performance metrics
- Demonstrated success managing complex cross-functional initiatives
- Experience leading external partners and managing budgets
- Bachelor's degree in Marketing, Communications, Business, Journalism, Digital Marketing or related field
Nice to have
- Property & Casualty insurance industry experience
- Marketing Automation Certification (Marketo Certified Associate/Expert)
- Hands-on experience with Salesforce CRM and Marketo-CRM data relationship
- Experience with Litmus or equivalent email testing/deliverability tools
- Experience with Google Tag Manager for marketing tracking and attribution