$126,700 – $190,100
Listed on Bend Studio’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead marketing strategy for MLB The Show's year-round live content, seasonal events, and player engagement initiatives. This role bridges annual launches and ongoing gameplay, combining live-service marketing expertise with baseball culture and community knowledge to drive retention and participation.
Our summary, not Bend Studio’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 5+ years in gaming, sports marketing, brand marketing, product marketing, or lifecycle marketing
- Deep knowledge of MLB The Show game modes and player community
- Passion for baseball and familiarity with MLB players, teams, and season structure
- Experience supporting live-service games and ongoing content programs
- Analytical mindset and comfort with data
- Strong communication and stakeholder management
Nice to have
- Experience with player retention or CRM programs
- Experience working with sports, entertainment, or gaming communities
- Experience partnering with analytics and community teams to inform decisions