Senior Manager, Performance Marketing (Growth, Paid Media, Analytics)
ScholasticNew York, NY · full time · Senior
$95,000 – $105,000
Listed on Scholastic’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead growth and performance marketing initiatives for Scholastic's Book Fairs program, focusing on driving customer engagement through digital campaigns, paid media, and email strategies. This role suits experienced marketing managers who thrive in data-driven environments and want to scale consumer adoption programs while managing cross-functional teams.
Our summary, not Scholastic’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 7+ years of progressive marketing experience including growth marketing and digital campaigns
- 2-4+ years of people management and team leadership
- Multi-channel marketing strategy development and execution
- Strong analytical skills and data-driven decision making
- Cross-functional collaboration across departments
- Paid media, platform optimization and budget management experience
Nice to have
- Audience definitions and segmentation experience
- First-party, second-party, third-party data strategy knowledge
- Lifecycle and CRM system expertise
- Passion for children's literacy and Scholastic's mission
- Knowledge of emerging marketing channels and AI applications