Demand Generation Program Manager | United States | Remote

United States (Remote) · Remote · full time · Mid

$100,000 – $120,000

Listed on Grafana Labs’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

A demand generation leader role focused on driving expansion and cross-sell revenue within Grafana's existing customer base by owning lifecycle programs across multiple channels. The position is ideal for someone who combines traditional program management skills with hands-on AI automation experience and wants to shape how demand generation operates in an agentic era.

Our summary, not Grafana Labs’s wording. The full posting is on their site.

Skills this role names

What they ask for

Required

5+ years in demand generation, growth marketing, or lifecycle marketing at B2B software companies
Experience running programs across at least two or three channels (email, paid, events, web, outbound)
Proven track record of marketing to existing customers with pipeline results
Hands-on experience building automations or agentic workflows
Ability to pull data, validate it, and produce reports suitable for executive review
Strong program management fundamentals with cross-functional collaboration skills

Nice to have

Experience with product-led growth (PLG) alongside sales-led motions
Familiarity with observability, monitoring, or open-source ecosystems
Working knowledge of Marketo, Salesforce, and modern data stacks like BigQuery
Published work or shipped content about AI in marketing operations