Associate Creative Director, Earned Marketing (Temporary)
The New York Times CompanyNew York, NY · contract · Senior
$85 – $97 / hour
Listed on The New York Times Company’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead creative strategy for The New York Times' earned media campaigns, developing brand-building activations and partnerships that generate organic press and social conversation across News, The Athletic, Games, and Cooking. This role suits creative strategists with deep experience in PR-led activations and non-traditional marketing who can produce culturally resonant work that breaks through the media landscape.
Our summary, not The New York Times Company’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 8+ years in creative leadership with focus on earned media or PR-led activations
- Portfolio demonstrating campaigns that gained traction through PR, social trends, or cultural moments
- Understanding of social, celebrity, and influencer ecosystems for brand discovery
- Ability to translate marketing strategies and news cycles into creative directives
- Experience across diverse content categories including news, sports fandom, and community spaces
- Strong stakeholder management and relationship-building skills
- Operational agility for time-sensitive earned media work while maintaining quality standards