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Lifecycle Marketing Manager

Runway

New York, NY · Remote · full time · Mid

$180,000 – $240,000

Listed on Runway’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

Runway is seeking a hands-on marketing professional to design and optimize email campaigns that guide users through onboarding, adoption, and retention. This role suits someone who enjoys blending strategic campaign planning with execution, working across product data and creative assets to deliver timely messages.

Our summary, not Runway’s wording. The full posting is on their site.

Skills this role names

Log in to see which of these are already on your profile.

What they ask for

Required

  • 3–6 years lifecycle, CRM, email, growth, or related marketing experience
  • Experience building and executing email campaigns in SaaS, marketplace, creative, or tech environments
  • Strong grasp of lifecycle marketing fundamentals: onboarding, activation, retention, re-engagement, monetization, segmentation, experimentation
  • Hands-on experience with email, CRM, or marketing automation tools
  • Ability to analyze campaign performance and translate data into actionable recommendations
  • Strong project management and stakeholder coordination

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