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$85,100 – $127,700
Listed on WaPo’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead subscriber engagement and retention strategy for The Washington Post's enterprise and professional intelligence products, designing lifecycle programs across multiple channels. This role suits experienced B2B and subscription marketers who excel at data-driven experimentation and cross-functional collaboration.
Our summary, not WaPo’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 6-8 years of digital, growth, EdTech, or subscription marketing experience
- Experience with customer engagement and activation strategies
- B2B marketing experience with internal Sales team collaboration
- Proficiency with marketing technology platforms like Iterable
- Strong analytics skills and ability to interpret performance data
- Excellent communication and project management skills
Nice to have
- Familiarity with customer data systems and e-commerce platforms
- Experience in habit formation and lifecycle marketing