UA
Sr. Lead, Category Marketing - Sportswear, Collabs, & Basketball
Under ArmourNew York, NY · full time · Senior
$140,000 – $180,000
Listed on Under Armour’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead strategic marketing initiatives for Under Armour's sportswear category across the Americas, developing go-to-market plans and overseeing campaign execution across retail and direct channels. This role suits experienced brand marketers comfortable balancing global strategy with regional activation while partnering across product, merchandising, and sales teams.
Our summary, not Under Armour’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- Bachelor's degree
- 8+ years marketing experience in product-oriented consumer companies
- Marketing strategy development tied to business plans
- Product marketing expertise
- Consumer and business analytics
- Consumer segmentation and targeting
- Creative brief development
- Budget and ROI analysis
- Cross-functional partnership building
- Written and verbal communication skills
- Reside within commuting distance of New York City office
Nice to have
- Sports company or retail environment experience
- Global curiosity