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Group 1 Automotive

Regional Social Media Specialist – New Hampshire

Group 1 Automotive

Manchester, NH

$30 – $32 / hour

Listed on Group 1 Automotive’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

Group 1 Automotive seeks a Regional Social Media Specialist to create and manage short-form video content across four New Hampshire dealerships, rotating weekly between locations to film vehicles, customer testimonials, and staff spotlights. The role combines content production, community engagement, and reputation management with the goal of driving showroom traffic and building brand awareness through consistent, platform-specific storytelling.

Our summary, not Group 1 Automotive’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • Create and adapt content for Instagram, TikTok, Facebook, YouTube, and LinkedIn
  • Experience in brand development and trend assessment
  • Proficiency with Canva, Adobe Creative Suite, and AI video tools like Sora
  • Understanding of copyright, music licensing, and privacy regulations
  • Track record of growing brand and consumer awareness
  • Online reputation management experience
  • Comfortable hosting content on camera and directing others
  • Valid driver's license and reliable transportation for daily travel between four dealerships
  • Availability for some evenings and weekends for dealership events

Nice to have

  • Experience in automotive, dealership, or multi-location retail marketing
  • Portfolio of short-form video work with measurable results

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