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$210,000 – $230,000
Listed on OfferUp’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads a product marketing team at a local marketplace while executing hands-on campaigns, lifecycle programs, and data-driven experiments to drive consumer acquisition and retention. It suits an experienced growth marketer comfortable balancing people management with direct campaign work, who thrives in fast-paced environments and can measure success in real marketplace outcomes.
Our summary, not OfferUp’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 8+ years in product marketing, lifecycle marketing, or growth marketing in consumer tech
- Experience managing and scaling marketing teams
- Depth in consumer lifecycle and engagement marketing across push, email, and in-app channels
- Traditional go-to-market expertise: positioning, messaging frameworks, and product launches
- Working knowledge of SQL and modern data warehouses
- AI fluency with LLM tools in real workflows
- Experimentation literacy with A/B and geo-based testing
- Strong writing and cross-functional communication skills
Nice to have
- Hyperlocal or local marketplace experience
- Marketing experience with weather, live events, or retail/ticketing/travel demand cycles
- Familiarity with CRM platforms like Braze or Iterable
- Prompt engineering or light scripting skills
- Experience partnering with data science on forecasting