Listed on Shinola’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead the strategy and execution of Shinola's direct-to-consumer ecommerce business, managing the digital P&L while shaping customer experience and driving growth across their Shopify platform. This role suits an experienced ecommerce leader comfortable with hands-on execution, cross-functional collaboration, and building high-performing teams in a fast-paced, entrepreneurial environment.
Our summary, not Shinola’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 7+ years progressive ecommerce or digital commerce leadership for a consumer brand
- Deep experience managing and growing a Shopify or Shopify Plus ecommerce business
- Proven P&L ownership and profitable revenue growth
- Understanding of digital merchandising, ecommerce operations, customer acquisition, CRO, analytics, and customer lifecycle management
- Demonstrated success managing Shopify enhancements with internal and external partners
- Strong analytical skills translating data into business strategy
- Cross-functional leadership and stakeholder management
- Experience building and coaching high-performing teams
- Bachelor's degree in Business, Marketing, Ecommerce, or related field (or equivalent professional experience)
Nice to have
- Experience leading ecommerce for premium, luxury, lifestyle, fashion, or consumer products brands with emphasis on brand storytelling and customer experience
- Advanced knowledge of GA4, Google Tag Manager, ecommerce analytics platforms, and customer engagement tools like Klaviyo