$90,000 – $110,000
Listed on Filson’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role owns the full lifecycle of Filson's email and SMS marketing programs, building and optimizing customer journeys in Klaviyo to drive engagement, retention, and revenue. It suits someone who balances strategic campaign planning with hands-on execution, thrives in a collaborative cross-functional setting, and wants to prove their impact through data-driven marketing.
Our summary, not Filson’s wording. The full posting is on their site.
Skills this role names
- A/B Testing
- Customer Segmentation
- Email Marketing
- Google Analytics
- Klaviyo
- Marketing Automation
- Microsoft Excel
- PowerPoint
Log in to see which of these are already on your profile.
What they ask for
Required
- 5-8 years of progressive marketing experience
- Significant hands-on ownership of email and SMS lifecycle marketing programs
- CRM platform management experience, preferably Klaviyo
- Bachelor's degree in Marketing, Business, Communications, or related field or equivalent professional experience
- Build and optimize lifecycle marketing campaigns and automated customer journeys
- CRM best practices and customer lifecycle marketing knowledge
- Email deliverability and audience segmentation expertise
- Cross-functional communication and project management skills
Nice to have
- Retail, e-commerce, consumer products, or DTC business experience
- Google Analytics, reporting dashboards, or business intelligence tools
- Experience with comparable email service providers (ESPs) besides Klaviyo