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Digital Adoption & Lifecycle Manager

Mixpanel

San Francisco, CA · Remote · full time · Mid

$132,000 – $162,750

Listed on Mixpanel’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

You'll design and execute lifecycle communication programs that drive adoption and retention across Mixpanel's customer base, writing emails and in-product messages triggered by real behavioral signals. This is a hands-on builder role best suited for someone who can own the full strategy-to-measurement cycle and wants to shape scaled customer success without a predefined playbook.

Our summary, not Mixpanel’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • Experience in B2B SaaS customer lifecycle communications focused on post-sale adoption, retention, and expansion
  • Excellent writing ability for technical audiences
  • Hands-on operation of lifecycle and marketing automation platforms
  • Fluency with product analytics tools and ability to pull your own data
  • Familiarity with customer success platforms and health signals
  • Strong segmentation and behavioral trigger design skills
  • Data-driven approach with direct contribution to metrics like GRR, NRR, and activation rate
  • Ability to work collaboratively across teams including Marketing and customer-facing teams
  • Independent project management with judgment on priorities and tradeoffs
  • Comfort with ambiguity and building from zero

Nice to have

  • Experience launching a new scaled or digital customer success program
  • Experience serving long-tail or self-serve customer bases with both digital-only and dedicated account segments
  • Hands-on experience with in-product messaging tools and lifecycle orchestration beyond email
  • Hands-on experience deploying AI agents into customer-facing workflows

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