UA
$140,000 – $180,000
Listed on Under Armour’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads marketing strategy and storytelling for Under Armour's Golf category, balancing men's and women's franchises while translating athlete insights and product innovation into global go-to-market campaigns. It suits an experienced marketer with deep golf industry knowledge who can drive cross-functional alignment across regions and translate performance products into compelling narratives.
Our summary, not Under Armour’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 6-8+ years of progressive category, brand, or product marketing experience in global consumer, sport, or lifestyle brands
- Ability to translate athlete and consumer insights into clear category and franchise storytelling
- Experience leading complex global marketing strategies and driving alignment across regions and functions
- Deep passion for golf including understanding of performance, style, and athlete needs
- Global business mindset with understanding of regional consumer nuance and channel dynamics
- Track record of influencing senior leaders through clear point of view and strong storytelling
- Apparel and footwear product fluency
- Strong organizational, communication, and leadership skills
- Willingness and ability to travel regularly
- Residence within commuting distance of Baltimore office
Nice to have
- Background in the Golf industry
- Golf-specific product knowledge