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$196,300 – $249,000
Listed on Pendo’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead the go-to-market strategy and messaging for Novus, Pendo's new product for AI-native development teams. This is a foundational 0-to-1 role for someone who can build positioning, run campaigns, manage community, and drive early revenue while operating as a strategic advisor across product, sales, and leadership.
Our summary, not Pendo’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 7+ years of marketing experience with direct ownership of product or category positioning and narrative
- Proven track record driving a launch, repositioning, or category story end to end including strategic writing
- Strong content instincts and ability to create positioning documents and launch materials that resonate
- Active practical fluency with AI tools like Claude or ChatGPT with clear evidence of changed workflows
- Bias to action with demonstrated ability to ship, iterate, and fill gaps without perfect information
- Translate technical depth into clear messaging for novel products without oversimplifying
- Cross-functional influence with product, sales, marketing, and leadership stakeholders without direct authority
- Experience with product-led growth including self-serve acquisition, freemium conversion, and activation
- Credibility with developer or builder audiences and understanding of how technical users discover and evaluate tools
Nice to have
- Hands-on experience building developer or technical builder communities
- Technical fluency from building software or close work with engineers on codebases and deployment cycles
- Background in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools
- Growth-hacking experience in early-stage or 0-to-1 product environments