B
$135,000 – $175,000
Listed on Branch’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
A growth marketing leader who will own Branch's self-serve funnel from signup through paid conversion, running experimentation, paid acquisition, and organic growth programs to build a repeatable PLG revenue engine. This role suits an analytically rigorous marketer with hands-on SaaS growth experience and a strong bias toward shipping experiments quickly.
Our summary, not Branch’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 5+ years of hands-on growth marketing experience in B2B SaaS or product-led environments
- Track record of improving signup, activation, and free-to-paid conversion metrics through experimentation
- Strong A/B test design and statistical analysis skills
- Hands-on experience running paid acquisition with accountability for CAC and ROAS
- Working knowledge of organic growth, SEO, and AI/answer-engine search
- Daily fluency with AI tools for scaling content, personalization, and analysis
- Proficiency with product analytics tools like Amplitude, Mixpanel, or similar
- Experience collaborating cross-functionally with Product, Engineering, and Data
- Understanding of PLG metrics and motions including activation rate, time-to-value, and free-to-paid conversion
- Strong written communication and ability to translate data into business narratives
- Bias for action and shipping experiments quickly