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$120,000 – $155,000
Listed on Tonal’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role owns retail marketing strategy and communications across Tonal's store network of roughly 130 locations, building programs and processes for in-store activation, partner relationships, and team alignment from the ground up. It suits someone who has scaled retail or channel marketing programs before and wants to own a complete function rather than execute existing campaigns.
Our summary, not Tonal’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 5+ years marketing experience
- 3+ years retail, channel, or partner marketing experience
- Experience across both owned and partner retail channels
- Proven track record building and executing retail marketing programs at scale
- Exceptional written communication skills
- Hands-on print production and vendor management experience
- Planogram and visual merchandising fluency
- Partner relationship management experience
- Co-op or program budget management
- Strong project management and ability to manage multiple priorities
- Comfortable presenting to senior internal and partner stakeholders
- Bachelor's degree in Marketing, Business, Communications, or related field
Nice to have
- Experience in consumer electronics, fitness, or premium lifestyle categories
- Experience with high-consideration, demo-dependent products priced above $1,500
- Built a retail or field communications program from scratch
- Revenue-share, dealer, or franchise retail model experience
- Familiarity with retail media networks like Best Buy Ads or Target Roundel
- Background working with creative agencies and managing end-to-end production workflows
- Exposure to inside sales, direct sales, or commercial sales experience