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Skill

Web Analytics and SEO

Marketing and Social Media

Web Analytics and SEO combines the measurement of website traffic and user behavior with search engine optimization techniques that improve a site's visibility and ranking in search results. Digital marketers and SEO specialists use this combined skill set to track keyword performance, backlinks, and organic traffic while refining content and technical site structure to drive growth.

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Related skills

Curated neighbors in the taxonomy, whether or not employers ask for them together.

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