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Skill

Promotional Materials

Marketing and Social Media

Promotional materials are the tangible and digital assets—such as flyers, brochures, banners, branded merchandise, and social media graphics—created to advertise a product, service, event, or brand. Marketing teams and small business owners design and distribute them to raise awareness, reinforce brand identity, and drive customer engagement or sales. Producing them well involves skills in graphic design, copywriting, and understanding the target audience.

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