Skill
Product Assortment
Sales and E-Commerce
Product assortment refers to the range and mix of products a retailer or brand chooses to stock or offer, balancing variety, depth, and customer demand within a category. Merchandisers and category managers use assortment planning to decide which SKUs to carry, in what quantities, and across which locations or channels. Effective assortment strategy maximizes sales and inventory turnover while avoiding overstock or stockouts.
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