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Google Ads (Adwords)

Marketing and Social Media

Google Ads, originally branded as AdWords until its 2018 rename, is Google's pay-per-click advertising platform used to place ads across Google Search, the Display Network, and YouTube. Advertisers bid on keywords and audience segments to control where and to whom their ads appear, paying per click or impression. Digital marketing professionals rely on it for search engine marketing (SEM), campaign optimization, and performance tracking.

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Curated neighbors in the taxonomy, whether or not employers ask for them together.

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