Skill
Gamification
Marketing and Social Media
Gamification is the application of game-like elements—points, badges, leaderboards, levels, and rewards—to non-game contexts such as education, fitness apps, workplace training, or customer loyalty programs, in order to increase engagement and motivation. It draws on behavioral psychology principles around reward and feedback loops to encourage desired user behaviors. It's widely used by product designers and marketers across industries like fitness (Strava), language learning (Duolingo), and corporate training.
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